One of my strongest skills is shopping for clothes. Let me specify this: to research and purchase clothes on online marketplaces for pre-loved fashion. I screen the various marketplaces, I “like” items, I create an inventory of intriguing pieces. I invest time, I save money.

Since time = money, I…

I will be the first one to admit it. I failed at my first startup. My co-founder and I never figured out our monetization strategy. Which is ironic given that our product consisted of online and offline courses to help women acquire basic personal finance management and investing skills.

Failure…

I spent four weeks studying in Tokyo in August of 2000. Back then, as part of the “summer session in Asian studies”, I wrote a case paper about the modernization of Chinese state-owned companies. …

I completed a Master’s program in coaching from 2015–2017. Doing so was a blast, in particular because I regularly had to fly to Singapore to attend the class modules. The biggest benefit wasn’t the travelling though. It was the exposure to many self-coaching tools. Don’t you just love the idea…

In late September of 2020, Gretta Rose van Riel, a successful Australian eCommerce entrepreneur, shared a post on her Instagram account: “Features tell, and benefits sell”.

Gretta Rose van Riel, Instagram account “Gretta”, September 2020

It sounded intuitive to me. Yet, I ignored this advice at my last startup. My co-founder and I kept highlighting our product’s features (#…

I am the first one to admit it: I like a ‘good’ set of key performance indicators (or simply “KPIs”). My former professional identity as a management consultant has instilled in me an appreciation for measuring and monitoring performance.

One of the most important KPIs for any startup founder is…

My French grandmother Lucienne was not a very showy type. From what I recall, she pulled the strings in a subtle way. It was important to her to have an orderly house and garden. She quietly helped people (in particular her many sisters) without bragging about it. She gave them…

What comes to your mind when you hear fashion brand? Are your first associations creativity, luxurious fabrics, sketches of elegantly clad runway models? That would be mine.

In this day and age, creating a fashion brand from scratch requires the founder to be so much more than creative. Customer-centricity and…

I am obsessed with brands. In particular, apparel brands. I will often log onto various eCommerce sites and check the products on offer — be they Claudie Pierlot’s latest collection or what’s left of J Crew now that the icon that defined “preppy America” (Joshua Rothman, New Yorker) has officially…

I recently spent 2.5 weeks in LA. I booked myself into a WeWork at West Jefferson Boulevard in Culver City, got an AirBnB in West Adams and was all set.

It’s not like public transport does not exist in LA: there are busses and the metro. However, everybody knows that…

Caroline-Lucie Ulbrich

Third culture kid 🌏.

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